Hearfield Research...

... real-world web design

Hearfield Research designs and makes websites and rich internet applications which address the real needs of our clients.

Project: RTF to HTML Converter

RTF to HTML Converter
European Commission
Spring 1998 - Summer 1998


The European Commission funded a joint commercial & academic project to create a tool that would take rich text format documents and conver them into websites.

The aim of the project was to support the many research projects that the Commission was funding and enable them to publish their results online without having to buy commercial web content creation tools.

Although the tool was developed by university faculty members in Greece, Mike was asked to join the project as marketing support to raise awareness of the tool among its target audience.

He designed and implemented a marketing campaign using flyers, email and demonstrations at a convention in Brussels which saw downloads increase by more than 1200%.

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